The Redpill TEAM
Sally Sinclair, Junior Associate
Sally Sinclair is focused on the
application of scientific and technological
innovation to pressing environmental
Leading our environmental and ecological field
work, Sally is currently supporting our South
American projects and researching on site in
Colombia, Peru, Bolivia and Ecuador. Previous work has included the support of research funding applications for the Amazon Rainforest Conservation Company and Imperial College London. Sally has worked and studied in Central America, South East Asia and Australia. Sally has a BSc (Hons) in Zoology from the University of Exeter, where she founded the University Herpetology Society, and is a PADI registered Divemaster.
Larissa Suzuki, Associate
Dr Larissa Suzuki is an award-winning and
passionate computer scientist, inventor and
engineer. Supporting our technology strategy
practice, with a particular emphasis on our
Latin American projects and with significant
experience of urban tech and cutting edge
data strategies for smart cities, her
professional career includes roles with
organisations including University College London, ARUP, IBM, UK Government and the Bank of Brazil.
One of the UK’s leading young engineers, Larissa holds a PhD in Computer Science from University College London, an MPhil in Electrical Engineering from Universidade de São Paulo and a BSc in Computer Science from Centro Universitário Barão de Mauá.
Nicholas Miles, Associate
Dr Nicholas Miles is an accomplished economic
planner and investment adviser with 35 years of
experience formulating, implementing and
evaluating economic development strategies and
investment projects in over 35 countries. Nicholas
has worked for private sector companies, national
governments, and for development finance
institutions including the EU and the European Bank
for Reconstruction and Development, the Asian Development Bank, the World Bank, the UN and the UK central and local government.
He holds BA and MA degrees from the universities of Durham (UK) and York (Toronto, Canada), and a PhD from the London School of Economics and Political Science.
Rob Gardiner, Associate
Professor Rob Gardiner is a pioneer in the
Telecommunications sector, with over fifty years of
experience, initially working in the Royal Navy and
on classified Spread Spectrum technologies and
advanced SONAR systems with the UK’s Ministry of
Defence. Rob has held senior management,
engineering and training roles in companies
including Cable and Wireless, Marconi, Nortel,
Ericsson, Orange, T-Mobile, BT and Vodafone.
Rob is a Professor of Mobile and Wireless Systems at the University of Suffolk, a Certified Professional Engineer and a Fellow of several professional institutions; the Institution of Diagnostic Engineers, Institute of Telecommunications Professionals and the Institution of Engineering and Technology.
Robin Daniels, Managing Director
"Robin Daniels is a big picture thinker with superb interpersonal skills. His ability to build bridges across disciplines and sectors
is absolutely first rate, and sorely needed to confront some of today's most pressing challenges."
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School
Dr Robin Daniels leads the Redpill team as Founder and Managing Director. A seasoned business leader, strategist and
entrepreneur with a track record of driving rapid business growth and innovation across technologies, sectors and countries.
Robin was formerly with Magma Innovations, the global Smart City, Internet of Things and Integrated Mobility consultancy,
where he was Co-Founder and CEO. In this role he was responsible for leading the technology arm of Magma Group, the world’s
leading automotive services business. His personal expertise includes technology commercialisation, strategic partnership
development, deal structuring and execution, sales & marketing and technology investment.
Prior to Magma Innovations, Robin was an Advisory Board Member and Executive Vice President with Smart City software specialist and 2012 World Economic Forum Technology Pioneer, Living PlanIT. Here he established and led global sales & marketing, corporate & business development and communications & PR.
Previously he was founding CEO of the Norwich Research Park, Europe’s largest single-site life science park and founding COO of the Centre for Scientific Enterprise Ltd, a joint venture between London Business School and University College London.
Robin has also held senior positions at Cambridge University, where he taught business leadership and innovation to executive Masters students and supervised Doctoral students researching technology entrepreneurship and investment. This followed an early career in production and general management roles, in the automotive and heavy engineering sectors.
He holds Bachelor's and Doctoral degrees in engineering and organisational psychology from Loughborough University, is a Member of Wolfson College, Cambridge and a Fellow of the Royal Society of Arts.
Jörg Nowack, Strategy Director
Jörg leads our strategic and internationalisation work. He is a highly experienced strategy consultant and business leader with
specific expertise in areas including Corporate Planning and Strategic Intelligence, International Market Expansion, New Business
Creation / Corporate Venturing, M&A and the development of B2B Commercial Excellence.
Previously Jörg was VP Group Strategy for US multinational, TT Electronics, where he was responsible for improving and
orchestrating the Group-wide strategic planning cycle, defining and program-managing the portfolio of strategic growth initiatives
for the Group's 4 divisions and also including cross-divisional opportunities and spearheading market entry and expansion projects
in strategic growth markets; he project-managed a major strategic partnering project in China.
Earlier roles have included SVP Strategy, Partner-Projects Division for Schneider Electric, Head of Group Business Development
Office and Total Solutions Business Group for Hitachi Europe Ltd and Management Consultant with McKinsey & Company. Jörg
began his career with Philips, as an Innovation Project Manager.
Speaking German, French, Spanish, Polish, Dutch, Italian and Japanese, Jörg holds an MEng in Engineering Physics from Karlsruhe Institute of Technology, and an MBA from Vlerick Leuven Gent Management School.
Samuel Judah, Innovation Director
Samuel leads the conception and delivery of innovative solutions, enabling clients to gain or retain competitive advantage.
He has a track record of delivering industry firsts in numerous sectors from Automotive, Finance, Health and Fitness, Engineering
Services, Online Retail and the Social Housing Sector.
His breadth of experience combined with his natural inquisitiveness means he often has a refreshingly unconventional
approach to business challenges. Originally from Manufacturing and Engineering in the Automotive Industry, Samuel branched
out into Business Strategy and Innovation where he delivered unique vehicle portfolios and pioneered the consumer insight led
During previous senior roles with Magma Group Automotive and as European Director of Innovation at Ford Motor Company, he
has delivered numerous vehicle projects and cross-industry innovation masterclasses on consumer-centric innovation. He has also
developed and launched an innovative Health and Fitness product including setting up and running a global online retail business. His breadth of experience covers strategic and competitive assessment, consumer insight and analysis, idea creation through to manufacturing, launch, digital marketing, online retail and operational management.
Holding a BEng (Hons) in Manufacturing Engineering from the University of East London, career achievements to date include leading the world’s 1st OEM Digital Retail Channel and developing the plan for a £47bn cumulative contribution to GDP via the creation of a new car company; creating the vision, vehicle portfolio definition, brand positioning and product and business assumptions. This formed the foundation of a proposal for the 1st domestic automotive company in Saudi Arabia and UAE.