​​​Redpill Group
INSIGHT . INNOVATION . IMPACT

The Redpill TEAM

​​Robin Daniels, Managing Director


"Robin Daniels is a big picture thinker with superb interpersonal skills. His ability to build bridges across disciplines and sectors

is absolutely first rate, and sorely needed to confront some of today's most pressing challenges."
Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School


​Dr Robin Daniels leads the Redpill team as Founder and Managing Director. A seasoned business leader, strategist and

entrepreneur with a track record of driving rapid business growth and innovation across technologies, sectors and countries.

Robin was formerly with Magma Innovations, the global Smart City, Internet of Things and Integrated Mobility consultancy,

where he was Co-Founder and CEO. In this role he was responsible for leading the technology arm of Magma Group, the world’s

leading automotive services business. His personal expertise includes technology commercialisation, strategic partnership

development, deal structuring and execution, sales & marketing and technology investment.

Prior to Magma Innovations, Robin was an Advisory Board Member and Executive Vice President with Smart City software specialist and 2012 World Economic Forum Technology Pioneer, Living PlanIT. Here he established and led global sales & marketing, corporate & business development and communications & PR.

Previously he was founding CEO of the Norwich Research Park, Europe’s largest single-site life science park and founding COO of the Centre for Scientific Enterprise Ltd, a joint venture between London Business School and University College London.

Robin has also held senior positions at Cambridge University, where he taught business leadership and innovation to executive Masters students and supervised Doctoral students researching technology entrepreneurship and investment. This followed an early career in production and general management roles, in the automotive and heavy engineering sectors.

He holds Bachelor's and Doctoral degrees in engineering and organisational psychology from Loughborough University, is a Member of Wolfson College, Cambridge and a Fellow of the Royal Society of Arts.



​​Jörg Nowack, Strategy Director

​​Jörg leads our strategic and internationalisation work. He is a highly experienced strategy consultant and business leader with

specific expertise in areas including Corporate Planning and Strategic Intelligence, International Market Expansion, New Business

Creation / Corporate Venturing, M&A and the development of B2B Commercial Excellence.


Previously Jörg  was VP Group Strategy for US multinational, TT Electronics, where he was responsible for improving and

orchestrating the Group-wide strategic planning cycle, defining and program-managing the portfolio of strategic growth initiatives

for the Group's 4 divisions and also including cross-divisional opportunities and spearheading market entry and expansion projects

in strategic growth markets; he project-managed a major strategic partnering project in China.


Earlier roles have included SVP Strategy, Partner-Projects Division for Schneider Electric, Head of Group Business Development

Office and Total Solutions Business Group for Hitachi Europe Ltd and Management Consultant with McKinsey & Company. Jörg

began his career with Philips, as an Innovation Project Manager. 


​Speaking German, French, Spanish, Polish, Dutch, Italian and Japanese, Jörg holds an MEng in Engineering Physics from Karlsruhe Institute of Technology, and an MBA from Vlerick Leuven Gent Management School.



Samuel Judah, Innovation Director

Samuel leads the conception and delivery of innovative solutions, enabling clients to gain or retain competitive advantage.

He has a track record of delivering industry firsts in numerous sectors from Automotive, Finance, Health and Fitness, Engineering

Services, Online Retail and the Social Housing Sector.

His breadth of experience combined with his natural inquisitiveness means he often has a refreshingly unconventional

approach to business challenges. Originally from Manufacturing and Engineering in the Automotive Industry, Samuel branched

out into Business Strategy and Innovation where he delivered unique vehicle portfolios and pioneered the consumer insight led

innovation process.


During previous senior roles with Magma Group Automotive and the Ford Motor Company, he has delivered numerous vehicle

projects and cross-industry innovation masterclasses on consumer-centric innovation. He has also developed and launched an

innovative Health and Fitness product including setting up and running a global online retail business. His breadth of experience covers strategic

and competitive assessment, consumer insight and analysis, idea creation through to manufacturing, launch, digital marketing, online retail and operational management.


Holding a BEng (Hons) in Manufacturing Engineering from the University of East London, career achievements to date include leading the world’s 1st OEM Digital Retail Channel and developing the plan for a £47bn cumulative contribution to GDP via the creation of a new car company; creating the vision, vehicle portfolio definition, brand positioning and product and business assumptions. This formed the foundation of a proposal for the 1st domestic automotive company in Saudi Arabia and UAE.