Prior to Magma Innovations, Robin was an Advisory Board Member and Executive Vice President with Smart City software specialist and 2012 World Economic Forum Technology Pioneer, Living PlanIT. Here he established and led global sales & marketing, corporate & business development and communications & PR.

Previously he was founding CEO of the Norwich Research Park, Europe’s largest single-site life science park and founding COO of the Centre for Scientific Enterprise Ltd, a joint venture between London Business School and University College London.

Robin has also held senior positions at Cambridge University, where he taught business leadership and innovation to executive Masters students and supervised Doctoral students researching technology entrepreneurship and investment. This followed an early career in manufacturing and general management roles, in the automotive and heavy engineering sectors.

He sits on multiple corporate and not-for-profit Boards in the UK, US, Brazil and Singapore in Non Executive and CXO roles, holds Bachelor's and Doctoral degrees in engineering and organisational psychology from Loughborough University, is a Fellow of Wolfson College, Cambridge and a Visiting Fellow at the Department of Computer Science and Technology, University of Cambridge.

​Dr Robin Daniels

Founder & Managing Director

Redpill Group, including our international ventures' 
teams across three continents, is led

by Robin Daniels PhD.


Robin was formerly with Magma Innovations,        the global Smart City, Internet of Things and

Integrated Mobility consultancy, where he was Co-Founder and CEO. In this role he was

responsible for leading the technology arm of

Magma Group, the world’s leading automotive

services business. His personal expertise

includes technology commercialisation,

strategic partnership development, deal structuring and execution, sales & marketing

and technology investment.