Samuel Judah, Innovation Director

During previous senior roles with Magma Group Automotive and as European Director of Innovation at Ford Motor Company, he has delivered numerous vehicle projects and cross-industry innovation masterclasses on consumer-centric innovation. He has also developed and launched an innovative Health and Fitness product including setting up and running a global online retail business. His breadth of experience covers strategic and competitive assessment, consumer insight and analysis, idea creation through to manufacturing, launch, digital marketing, online retail and operational management.

Holding a BEng (Hons) in Manufacturing Engineering from the University of East London, career achievements to date include leading the world’s 1st OEM Digital Retail Channel and developing the plan for a £47bn cumulative contribution to GDP via the creation of a new car company; creating the vision, vehicle portfolio definition, brand positioning and product and business assumptions. This formed the foundation of a proposal for the 1st domestic automotive company in Saudi Arabia and UAE.